Issue - meetings

Tourism Promotion and Destination Management

Meeting: 12/07/2018 - Environment Overview & Scrutiny Committee - Expired 13/07/20 (Item 12)

12 Tourism promotion and destination management pdf icon PDF 103 KB

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That the Committee endorse the current and emerging approaches to visitor promotion and destination management.


            The Service Manager (Enterprise and Regeneration) introduced the Tourism Promotion and Destination Management report which set out the approaches taken in Flintshire and regionally to support the visitor economy through promotional activity and managing and improving the customer experience. 


            The report detailed the work of both the Access and Natural Environment and Tourism services as both played a significant and co-ordinated role with opportunities for greater collaborative working in the future following the recent restructure.


            Councillor Shotton thanked officers for the report and commented on the tourism offer in Flintshire which had been seen first-hand by the Committee at its recent meeting held at Greenfield Heritage Centre.  He commented on the recent introduction of talks and boat trips by the Quay Watermen and praised the work of the County Rangers along the coastal path. 


            Councillor Vicky Perfect thanked the Service Manager (Access and Environment) and his team for installing new benches along the coastal path near Flint Castle.  She commented on the successful Rock the Castle event in Flint which had been attended by 2,000 people and thanked the Coastal Rangers for their contribution and for judging the sandcastle competition. 


            Councillor Dolphin thanked the Service Manager (Access and Environment) and his team for their hard work.  He asked when a visitor sign could be installed on the A55 to promote St. Winifred’s Well and surrounding areas.  The Service Manager (Enterprise and Regeneration) advised that the Council provided brown and white signs and a review was currently being undertaken to identify where there were gaps across the County.  There was a need to be mindful of available funding but when money became available from the Welsh Government (WG) the Council would be in a position to submit requests for funding by having appropriate plans in place.


            The Cabinet Member for Economic Development said that there was a need to change attitudes about Flintshire.  He said that 80% of Flintshire was rural but this had not been recognised through the availability of European funding.  It was hoped that this would be addressed through the North Wales Growth Bid and although the visitor economy in Flintshire was a relatively small component of the Flintshire economy, it remained an important contributor which generated an estimated £252m each year.


            On the North Wales Growth Bid, the Leader of the Council said that Flintshire would be able to take advantage of the capital investment opportunities at Holyhead in terms of Cruise Ships and excursions within a 1 hour radius.  He reported that across North Wales the number of Japanese visitors had increased 84% and whilst Flintshire had many attractions, accommodation in the areas was not at the same level as was found in Cornwall or the Lake District.           


            Councillor Legg commented on Halkyn Mountain and thanked officers for their hard work in maintaining the mountain.  He said that signage was important, especially for toilet facilities as this could be problematic for some visitors.  He commented on the need to protect common land due to its geology,  ...  view the full minutes text for item 12