Issue - meetings

Tourism Promotion and Destination Management

Meeting: 17/07/2018 - Cabinet (Item 210)

210 Tourism Promotion and Destination Management pdf icon PDF 104 KB

Additional documents:


As detailed in the recommendation.


Councillor Butler introduced the Tourism Promotion and Destination Management report which detailed the approaches taken in Flintshire and regionally to support the visitor economy through promotional activity and managing and improving the customer experience. 


            The report provided details of the work of both the Access and Natural Environment and Tourism services as both played a significant and co-ordinated role with opportunities for greater collaborative working in the future following a recent restructure.


            Although the visitor economy in Flintshire was a relatively small component of the Flintshire economy, it remained an important contributor.  The sector employed approximately 3,273 people and generated an estimated £252m each year from 3.7 million overnight stays and 2.7 million day visits. 


            Councillor Thomas welcomed the report, commenting on all of the attractions in Flintshire and the importance of promoting them wherever possible.




That the emerging approaches to visitor promotion and destination management be noted.