Issue - meetings

Tourism Update

Meeting: 18/12/2019 - Community and Enterprise Overview & Scrutiny Committee (Item 33)

33 Tourism Update pdf icon PDF 106 KB

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That the progress made in supporting the tourism sector in Flintshire be noted.


The Enterprise and Regeneration Manager presented a report on the main areas of work undertaken by the Business Development team to support the tourism sector.  The contribution to Flintshire’s economy in 2018 had risen by 6.5% from the previous year which was the largest increase recorded in North Wales.


Support for the tourism sector was delivered by the Business Development team which included a dedicated Tourism Officer.  The report set out the collaborative approach with other authorities to promote tourism across North Wales through various initiatives.  The Destination Management partnership involved a co-ordinated action plan to increase footfall and improve visitor experience.


During the debate, a number of local points of interest were highlighted by Councillor Shotton whilst Councillor Cox suggested exploring links to outside events such as the Llangollen Eisteddfod.


Councillor Dolphin asked about the marketing of local events to encourage visitors from outside Flintshire.


In welcoming the contribution to the economy, Councillor Heesom spoke about the need to invest in local transport infrastructure along the A55 and also to address the oil and gas terminal at Talacre and Mostyn Docks.


In response, the Enterprise and Regeneration Manager said that the team maintained an active social media presence and signposted local campaigns, for example the recent Mold Christmas Market which had generated significant online interest.  On Councillor Heesom’s point, he said that whilst the team focussed on businesses, the work of the Economic Ambition Board and Welsh Government recognised the need for improvements.


On the infrastructure issue, Councillor Butler said that cross-border connectivity was being progressed through the Mersey Dee Alliance.  In recognising the demographics in Flintshire, he spoke about the benefits of sharing resources across the region and commended the initiatives taking place with limited resources.


Following remarks by Councillor Palmer, the Enterprise and Regeneration Manager said that there had been a long history of promoting Holywell as an important historical destination.


Councillor Hutchinson referred to the negative impact of conditions and train delays at Bidston station.  Councillor Butler gave assurance that representations had been made on improving the journey to and from Liverpool which would benefit the economy.


The recommendation was moved by Councillor Shotton and seconded by Councillor Cox.




That the progress made in supporting the tourism sector in Flintshire be noted.